New Car Dealer in Winston-Salem, NC

Drivers in Winston Salem, NC have plenty of great options when it comes to choosing a new vehicle, and the lineups from Genesis, Hyundai, Kia, and Mazda stand out for their innovation, comfort, and modern design. Whether you're looking for a refined luxury sedan, an efficient compact car, or a family-ready SUV, these brands offer something for every type of driver. Their blend of style and practicality makes them strong choices for anyone navigating Winston Salem's local roads and daily routines.

Is a New Genesis, Hyundai, Kia, and Mazda Right for You?

With four distinctive brands under one roof, Bob King Automotive makes it easy for Winston Salem drivers to find a vehicle that fits their needs and lifestyle. Genesis offers upscale craftsmanship and elevated comfort, Hyundai delivers smart versatility and approachable style, Kia provides bold design and cutting-edge features, and Mazda is known for its responsive performance and premium feel. No matter what you value in a vehicle, there's a model designed to complement your daily drive.

Once you're ready to take the next step, our team can guide you through flexible financing options, lease opportunities, and trade-in appraisals to make your upgrade simple and stress-free. Whether you're trading in your current vehicle or exploring new models for the first time, we'll help you narrow down the right fit based on driving habits, comfort needs, and preferred features.

What Models Does Genesis, Hyundai, Kia, and Mazda Offer?

• Genesis: G70, G80, G90, GV60, GV70, GV80
• Hyundai: Elantra, Sonata, Tucson, Santa Fe, Palisade, Kona, Venue
• Kia: Forte, K5, Soul, Seltos, Sportage, Sorento, Telluride, Carnival
• Mazda: Mazda3, Mazda3 Hatchback, CX-30, CX-5, CX-50, CX-70, CX-90, MX-5 Miata

The combined lineup of Genesis, Hyundai, Kia, and Mazda provides an incredible range of choices—from fuel-efficient commuters to upscale SUVs filled with advanced technology. Many models include driver-assist features, thoughtful interior layouts, and confident performance designed to make every trip more enjoyable. Whether your focus is comfort, handling, or convenience, each brand offers stand-out vehicles with distinctive strengths and engaging driving dynamics.

Genesis models stand out with their refined cabins, smooth performance, and polished driving experience. Their vehicles are ideal for drivers seeking premium details and elevated comfort without stepping into the ultra-luxury market. Hyundai models appeal to a wide audience with their practical design, versatile interior space, and smart technology, making them great for everything from commuting to weekend travel.

Kia offers some of the most expressive designs on the road, along with intuitive technology and a wide selection of SUV models that fit families and individuals alike. Mazda models bring a sense of athletic control and polished craftsmanship, creating a more connected driving experience for those who appreciate precision and attention to detail.

Across all four brands, drivers can choose from sedans, hatchbacks, crossovers, and three-row SUVs, ensuring there's a model suited for every lifestyle. With so many options, exploring each brand allows you to discover what type of performance, comfort, and design resonates most with your needs.

The Benefits of Buying or Leasing a New Genesis, Hyundai, Kia, and Mazda in Winston Salem, NC

Choosing a new Genesis, Hyundai, Kia, or Mazda in Winston Salem means enjoying a wide variety of models tailored to local driving needs—from navigating downtown streets to taking scenic drives through the Piedmont Triad. Buying or leasing gives you access to modern technology, comfortable interior options, and designs that fit different lifestyles, whether you're a commuter, a growing family, or a driver looking for something more refined.

With several brands and models available at Bob King Automotive, finding the right fit becomes simple and enjoyable. Each lineup brings something unique to the table, giving you the flexibility to match your preferences with the features and performance you want. No matter which brand you choose, you'll experience a combination of style, comfort, and capability designed to make every drive feel more rewarding.