About Us

Welcome to Bob King Automotive

Since 1968, the Bob King Automotive Group has been serving the North Carolina Triad area. We are a locally family-owned company, and our commitment to customer service has been the hallmark of each of our dealerships. We also pride ourselves on our deep commitment to serving and supporting the community

Mr. Rob King, a second generation and current principle owner and CEO of Bob King Automotive Group.

Bob King Automotive in Winston Salem, NC, is proud to be an automotive leader in our area. Since opening our doors, Bob King Automotive has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible.

If you would like financing options and you are in the market to purchase a new or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Bob King Automotive will get you into the car or truck you choose with professionalism and attention to your needs.

Bob King Automotive offers a full selection of services including:

Bob King Automotive has experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Bob King Automotive offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to call or contact us if you have any questions or comments.



Bob King Automotive Community Involvement



Camp Hope

Camp Hope is a local day camp that gives kids in our community an opportunity to have fun in a safe and loving environment! Camp Hope exists to develop self-worth, character, and a Christ-centered faith in the lives of kids in our community who are in foster care, are severely under resourced or have suffered from a traumatic event. These approximate 60 campers receive a lot of love, respect, and compassion from positive role models and have opportunities to participate in fun activities, special events, projects, sports, and classes. They have a chance to play, paint, sing, dance, and make new friends and happy memories that will last throughout the year! Most importantly, they have a chance to collide with God's love and hope in a life-changing way!

Crosby Scholars

At the Crosby Scholars Community Partnership, we help students in public middle and high schools in Forsyth County prepare academically, personally, and financially for college admission and other post-secondary opportunities best suited to a student's needs, aptitudes and dreams. We seek to ensure that every public-school student in Forsyth County has the opportunity to attend college. We will assist public middle and high school students in Forsyth County in preparing themselves for successful college enrollment.

The First Tee Triad

The First Tee of the Triad utilizes the game of golf to teach kids (Ages 7-18) essential character traits and valuable life skills. Our program hinges on The First Tee Code of Conduct: Respect for Myself, Others, and Surroundings. Using this as our cornerstone, kids participate in exciting and creative golf games that teach: Core Values, Healthy Habits, Decision, Making Skills, Goal Setting, Communication Skills, Proper Etiquette on and off the golf course, Conflict Resolution AND MUCH MORE….

Hope on Wheels - HYUNDAI

You may be shocked to discover that only 4% of all National Cancer Institute research funding is designated for childhood cancer. This is why Hyundai is committed to funding pediatric cancer research in an effort to fill this void. Our mission is to raise awareness for childhood cancer, donate life-saving research funds and celebrate the lives of children affected by this disease.

Forsyth Tech and the Career Center High School

Forsyth Tech has been serving the citizens of Forsyth and Stokes counties since 1960. We began as the Winston-Salem/Forsyth County Industrial Education Center, offering vocational instruction and training in skilled trades. Today, as Forsyth Technical Community College, we still offer those programs, as well as college transfer and two-year degree programs, corporate training, continuing education, personal enrichment classes and much more. We partner with Forsyth Tech to bring Technicians currently in school for Automotive and Collision into our dealerships as apprentices and work-based learners. We also partner with and visit at the Career Center High School part of the WSFC school system to connect with High School juniors and seniors interested in a career in the automotive industry.

Piedmont Craftsmen

Piedmont Craftsmen (Inc.) promotes the value of fine craft. We champion the work of exhibiting members, provide education and create connections among artists, collectors, and the community. Piedmont Craftsman (Inc.) advocates for excellence in fine craft, and its member artists. Whether you are an artist or collector we invite you to discover the fine crafts of Piedmont Craftsmen. We represent almost 400 fine craft artists from across the United States. At any given time you can find work by about 200 of our Exhibiting Members in our Shop and Gallery. We are easy to locate in the heart of Winston-Salem's Downtown Arts District, or you can visit our online shop.!

Pulmonary Hypertension Association

From simple beginnings - four women who met around a kitchen table in Florida in 1991 - the Pulmonary Hypertension Association has evolved into an international community of over 16,000 pulmonary hypertension patients, caregivers, family members, and healthcare professionals. We are now the largest and oldest PH association in the world, and we are changing the history of an illness. In the 25 years since that first meeting, the number of FDA-approved PH treatments has grown from 0 to 14, PHA research programs have been supported by commitments of more than $17 million, and more than two dozen Pulmonary Hypertension Care Centers have completed PHA's accreditation process. PHA is a 501(c)(3) nonprofit organization that relies on donations to fund its many programs, including the nation's largest PH patient and caregiver support group network, lifesaving early diagnosis awareness and education programs, specialty care resources, and research to find ways to prevent and cure PH.

University of North Carolina School of the Arts

The University of North Carolina School of the Arts is a top-ranked creative and performing arts conservatory in Winston-Salem, N.C. Founded in 1963 as America's first public arts conservatory, UNCSA celebrates more than 50 years of training wildly creative, gifted and hardworking young artists to do what they love, and do it brilliantly!

Wake Forest University

Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C., with nearly 8,000 students from 48 states and 46 countries. We are a vibrant and diverse academic community where our student’s study in one or more of the 42 majors and program we offer within our six colleges and schools.

Winston-Salem CrimeStoppers

CRIME STOPPERS is a unique program that brings together business, law enforcement, and ordinary citizens to fight crime and make our community safer. Through CRIME STOPPERS, local newspapers, radio and television stations publicize unsolved crimes.

The Winston-Salem Foundation

The Winston-Salem Foundation is a 97-year-old community foundation comprised of more than 1,300 funds created by charitable individuals and organizations. Since 1919, individuals, families, and corporations have used our expertise to improve the quality of life in Forsyth County, its surrounding areas, and beyond. We offer personalized service to make giving easy, flexible and efficient; local expertise with knowledge of current community issues to make giving as effective as possible; and community leadership in bringing together diverse voices and groups to address issues, foster greater giving and support high-impact opportunities. Our mission is to invest in our community by making philanthropy and its benefits available to all.

Crossnore School & Children's Home

For more than 100 years Crossnore School & Children's Home has provided a Christian sanctuary of hope and healing for children in need. As a nationally recognized residential Education Model, Crossnore provides a state-of-the-art public charter school on the Crossnore, NC campus of a beautiful 85-acre children's home. Both the Winston-Salem and Crossnore, North Carolina campuses offer on-site medical care, trauma-based clinical services and a wide variety of extracurricular and enrichment activities which make us a unique place for children to live, learn and prosper. Crossnore's goal is to become the premier provider of children's services in Western North Carolina.