Bob King began his auto career in 1968, in Greensboro, North Carolina. The talented Mr. King quickly rose to management through long hours of hard work and the goal of one day owning his own dealership. Mr. King's dream came true in 1968 by acquiring the Rambler franchise. True to his belief in volume, in his first full month of business he eclipsed the previous dealer's annual sales.

In 1978, the Mazda franchise was acquired.

Robert King, III (“Rob”) began working full-time at the auto group in 1979.

In 1986, the Mitsubishi franchise was added. While leading the Triad in Mazda sales, it was Mitsubishi that firmly established the King organization as the volume leader. In 1994, Bob King Mitsubishi was the number one Mitsubishi truck volume dealership in the United States and ranking in the top five total sales from Winston-Salem, North Carolina.

The Kia franchise was acquired in 1996 and quickly rose to one of the top volume retailers in the southeast. Most notable is the dealership's customer satisfaction scores, often placing the dealership in the top ten in the United States. Bob King Kia is a seven-time winner of the Prestigious President’s Award.

In 1999, the Hyundai franchise was added to the current holdings. Once again, quality service and volume have led Bob King Hyundai to lead the Triad and most recently, lead North Carolina in volume and customer satisfaction.

Today, Rob King is the Owner, CEO and President of Bob King Automotive Group which now employs over 150 men and women. Ronnie Quate, who began working at Mazda in 1994, is now the Managing Partner of the Kia dealership.

Community Involvement

Camp Hope

Camp Hope is a local day camp that gives kids in our community an opportunity to have fun in a safe and loving environment! Camp Hope exists to develop self-worth, character, and a Christ-centered faith in the lives of kids in our community who are in foster care, are severely under-resourced or have suffered from a traumatic event. These approximate 60 campers receive a lot of love, respect, and compassion from positive role models and have opportunities to participate in fun activities, special events, projects, sports, and classes. They have a chance to play, paint, sing, dance, and make new friends and happy memories that will last throughout the year! Most importantly, they have a chance to collide with God's love and hope in a life-changing way!

Crosby Scholars

At the Crosby Scholars Community Partnership, we help students in public middle and high schools in Forsyth County prepare academically, personally, and financially for college admission and other post-secondary opportunities best suited to a student's needs, aptitudes and dreams. We seek to ensure that every public school student in Forsyth County has the opportunity to attend college. We will assist public middle and high school students in Forsyth County in preparing themselves for successful college enrollment.

The First Tee Triad

The First Tee of the Triad utilizes the game of golf to teach kids (Ages 7-18) essential character traits and valuable life skills. Our program hinges on The First Tee Code of Conduct: Respect for Myself, Others, and Surroundings. Using this as our cornerstone, kids participate in exciting and creative golf games that teach: Core Values, Healthy Habits, Decision, Making Skills, Goal Setting, Communication Skills, Proper Etiquette on and off the golf course, Conflict Resolution AND MUCH MORE….

Hope on Wheels

You may be shocked to discover that only 4% of all National Cancer Institute research funding is designated for childhood cancer. This is why Hyundai is committed to funding pediatric cancer research in an effort to fill this void. Our mission is to raise awareness for childhood cancer, donate life-saving research funds and celebrate the lives of children affected by this disease.d

Forsyth Humane Society

Furr Ball 2017 Presented by Bob King Automotive Group - Celebrating the joy of animal companionship and helping raise funds benefiting the programs and services of the Forsyth Humane Society and our community-wide initiative No-Kill Forsyth 2023.

Forsyth Tech

Forsyth Tech has been serving the citizens of Forsyth and Stokes counties since 1960. We began as the Winston-Salem/Forsyth County Industrial Education Center, offering vocational instruction and training in skilled trades.
Today, as Forsyth Technical Community College, we still offer those programs, as well as college transfer and two-year degree programs, corporate training, continuing education, personal enrichment classes and much more.

Piedmont Craftsmen

Piedmont Craftsmen (Inc.) promotes the value of fine craft. We champion the work of exhibiting members, provide education and create connections among artists, collectors, and the community. Piedmont Craftsman (Inc.) advocates for excellence in fine craft, and its member artists. Whether you are an artist or collector we invite you to discover the fine crafts of Piedmont Craftsmen. We represent almost 400 fine craft artists from across the United States. At any given time you can find work by about 200 of our Exhibiting Members in our Shop and Gallery. We are easy to locate in the heart of Winston-Salem's Downtown Arts District, or you can visit our online shop.

Pulmonary Hypertension Association

From simple beginnings - four women who met around a kitchen table in Florida in 1991 - the Pulmonary Hypertension Association has evolved into an international community of over 16,000 pulmonary hypertension patients, caregivers, family members, and healthcare professionals. We are now the largest and oldest PH association in the world, and we are changing the history of an illness. In the 25 years since that first meeting, the number of FDA-approved PH treatments has grown from 0 to 14, PHA research programs have been supported by commitments of more than $17 million, and more than two dozen Pulmonary Hypertension Care Centers have completed PHA's accreditation process.PHA is a 501(c)(3) nonprofit organization that relies on donations to fund its many programs, including the nation's largest PH patient and caregiver support group network, lifesaving early diagnosis awareness and education programs, specialty care resources, and research to find ways to prevent and cure PH.

University of North Carolina School of the Arts

The University of North Carolina School of the Arts is a top-ranked creative and performing arts conservatory in Winston-Salem, N.C. Founded in 1963 as America's first public arts conservatory, UNCSA celebrates more than 50 years of training wildly creative, gifted and hardworking young artists to do what they love, and do it brilliantly!

Wake Forest University

Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C., with nearly 8,000 students from 48 states and 46 countries. We are a vibrant and diverse academic community where our students study in one or more of the 42 majors and program we offer within our six colleges and schools.

Winston-Salem CrimeStoppers

CRIME STOPPERS is a unique program that brings together business, law enforcement, and ordinary citizens to fight crime and make our community safer. Through CRIME STOPPERS, local newspapers, radio and television stations publicize unsolved crimes.

The Winston-Salem Foundation

The Winston-Salem Foundation is a 97-year-old community foundation comprised of more than 1,300 funds created by charitable individuals and organizations. Since 1919, individuals, families, and corporations have used our expertise to improve the quality of life in Forsyth County, its surrounding areas, and beyond. We offer personalized service to make giving easy, flexible and efficient; local expertise with knowledge of current community issues to make giving as effective as possible; and community leadership in bringing together diverse voices and groups to address issues, foster greater giving and support high-impact opportunities. Our mission is to invest in our community by making philanthropy and its benefits available to all.

Crossnore School & Children's Home

For more than 100 years Crossnore School & Children's Home has provided a Christian sanctuary of hope and healing for children in need. As a nationally recognized residential Education Model, Crossnore provides a state-of-the-art public charter school on the Crossnore, NC campus of a beautiful 85-acre children's home. Both the Winston-Salem and Crossnore, North Carolina campuses offer on-site medical care, trauma-based clinical services and a wide variety of extra curricular and enrichment activities which make us a unique place for children to live, learn and prosper. Crossnore's goal is to become the premier provider of children's services in Western North Carolina.  

The Salvation Army- Hands and Hearts Women Luncheon Event 

The Salvation Army's Hands and Hearts of Women annual luncheon event helps to stand up for children, mothers and fathers facing homelessness in our community. The Center of Hope Family Residence is the only Family Emergency Homeless Shelter in Forsyth County. Funds raised by this event are used for immediate expenses of providing safe shelter, nourishing meals, and caring staff to support the children and families living at the Center of Hope. 

Bob King Automotive Gives Back to Forsyth County Schools